top of page

Privacy Policy


Upton Equestrian takes the privacy of its users seriously. We are committed to safeguarding the privacy of our users in accordance with the worldwide practices of customer privacy and data protection. Our Privacy Policy (together with the separately posted, Website Terms of Use and Website Cookie Policy) details who we are, how we collect information about you, how we store and process that information, what we use it for, with whom we intend to share your information, and our practices regarding your personal data. Please read the policy carefully. If you do not agree with it, then please do not use our website, purchase any products over the telephone with our customer services team, or give your data to us.


Who we are

Our company name is Upton Equestrian Ltd and our trading name is Upton Equestrian. Our registered address is Highclere Cottage, Churchfield Road, Upton St Leonards, Gloucester, GL4 8BA

If you have any queries about the information we hold on you or this privacy policy, please contact our Retail Director, who you may write to at the address above.


How we collect information

We may collect and process the following information about you in the following ways:-

Information you give us
You may give us information about you by filling in forms on our website or by corresponding with us by email, phone, post or otherwise. This includes information you provide when you register to use our site, subscribe to our services, place an order on our site, use social media functions or enter a competition, promotion or survey operated by us. The information you give us may include your name, address, email address and phone number, payment card information and sometimes personal description and photograph. We will only ever ask for your payment or credit card details if you are placing an order.

Information we collect about you
We use cookies on . By using cookies, we’re able to enhance your customer experience, provide a personalised experience with content and products that are relevant to you, and enable enhanced functionality such as saving your basket contents. 

We also use analytics cookies (including Google Analytics) to help us evaluate use of our site (for example popular areas) and improve the functionality of our site. We do not use this information for any other purpose and this information will not allow you to be personally identified. To find out more about how we use cookies, click here to view our full cookie policy.

To be able to order products on, you need to have cookies enabled. If you don't wish to enable cookies, you'll still be able to browse the site and use it for research purposes. Most web browsers have cookies enabled, however if you'd prefer to restrict, block or delete cookies you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser (or your mobile phone's handset manual) to learn how to change your cookie preferences.


Storage of information

The personal information we hold will be held securely in accordance with our security policy. We will keep your information secure by taking appropriate technical and organisational measures against its unauthorised or unlawful processing and against its accidental loss, destruction or damage.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


What we use your information for

We will use your information to provide you with any further details or information you request when you contact us. If you place an order with us, either online or over telephone, we will use your information to fulfil your order, send you information regarding it's processing and delivery or to contact you if we have any questions about your order. 

If you sign up to our email newsletters, we will from time to time send you emails to inform you of new products, special sales, promotions or events taking place, as well as product recommendations or reminders based on your purchase history. If you currently receive our emails and do not wish to continue receiving them, you may unsubscribe at any time, by clicking on the 'unsubscribe' link at the bottom of the e-mail you've received.


With whom we may share your data

We may share your information with selected third parties including:-

  business partners, suppliers and sub-contractors for the performance of any contract we enter into with you (e.g delivery companies);

  advertisers and advertising networks that require the data to select and send relevant adverts to you on our behalf;

  analytics and search engine providers that assist us in the improvement and optimisation of our site.

We will disclose your information in order to comply with any legal obligation or in order to enforce or apply our website terms and conditions or to protect the rights, property or security of others. This includes exchanging information with other companies and organisations for the purpose of fraud protection.

The credit or debit card details you supply will be stored and processed by the external payment provider and your card issuer for payment processing reasons. Upton Equestrian does not store any card payment data.

From time to time we may work with external partners or suppliers to undertake marketing activities. In these instances we will only share your information with these partners where at the time of data capture you have given us permission to share your information with them.


Your rights

You have the right to ask us not to process your personal data for marketing purposes.


Opting-out of marketing emails

If you have given us your consent when using one of our online forms, creating an online account, entering a competition, or signing up to our Loyalty Scheme, Upton Equestrian will periodically send you marketing emails. If you no longer wish to receive marketing emails from Upton Equestrian you can unsubscribe by clicking on the relevant link in the footer of the email or alternatively you can contact Upton Equestrian via email at


Links to third party sites

The Upton Equestrian website may contain links to third party websites. This Privacy Policy Statement does not apply to Third Party Sites, and if you follow a link to any such website, please note that your use of such website will be subject to the terms of that website’s privacy policy and we do not accept responsibility or liability for your use of such website. Please check the terms of the third party website’s privacy policy before submitting any personal data to such a website.


Changes to our Privacy Policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our privacy policy.

bottom of page